Cleveland Golf is proud to announce the new Huntington Beach SOFT Premier putters, to go along with an array of new Huntington Beach SOFT models. Discover a new, premium putting experience and the confidence to sink more putts with the new Huntington Beach SOFT Premier, officially launching on Friday, Aug. 21, 2020. “The Huntington Beach SOFT Premier builds upon the success of our current putter lineup,” said Brian Schielke, Marketing Director at Cleveland Golf. “With new head shapes, sleek designs, and a fitting system for every stroke type, we have a putter that will help any golfer improve their performance on the greens.”


Speed Optimized Face Technology (SOFT) ensures that you won’t leave those pressure-packed putts short again.

SOFT normalizes the speed of putts across the entire face, delivering consistent distance whether you strike your putt perfectly or just off the center. Unlike similar technologies featured elsewhere, SOFT takes the next step by delivering model specific milling for each putter.

Just choose your model, and see immediate results with better speed and distance control.

Key Innovations Inside Huntington Beach SOFT Premier:

  • Gray Satin Finish: Sleek, Gray Satin PVD finish delivers a premium appearance and instills a sense of confidence.
  • Speed Optimized Face Technology: Ensuring consistent speed control and distance performance, Cleveland’s proprietary Speed Optimized Face Technology normalizes ball speed across the entire face of the putter, even on off-center putts.
  • Putting Fit System: With two different grip options, the new Huntington Beach SOFT Premier offers a precise fit depending on your stroke type and model preference.
  • Precision Milled Face: A unique diamond CNC milling pattern increases friction for a pure roll and softer feel at impact.

PAN-WEST is the exclusive distributor in Singapore. Find your nearest stockist now! 

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