As you shop the market for a new set of irons, keep several things in mind. Ideally you want to stand over clubs that inspire visual confidence in you. After all, positive swing thoughts lead to solid-feeling shots. Feel is one of those elusive things that you know it when you’re experiencing it, but it’s almost impossible to put into words. When you find that iron set that gives you satisfying feel on almost every shot, you know that’s the iron set for you.

Next, you want a set that performs well for your swing speed, launching shots off at a nice trajectory, with a pleasing shot shape and consistent, reliable distance. Club fitting is important as is knowing your specs so you’re taking maximum advantage of the technology designed into your golf clubs.

And that’s where Honma’s new BERES 09 irons shine. The clubface on these distance- and ball-flight enhancing irons features a combination of uneven semicircles and a wide L-cup face, to deliver impressive distance and forgiveness. Even on mishits, you’re going to see reliable distance and greatly reduced miss pattern. If you want to your ball flight to new levels, this is the irons you have to try for confident trajectory and consistent distance performance.

All the while, an integrated vibration-absorbing resin mid-layer quells impact vibration – effectively dampening impact shock for a soft feel and satisfying sound. These irons provide landmark feel shot after shot in a way that has to be experienced to be believed.

Think long shots that gravitate to the center of the fairway – even on off-center hits. The groove pattern enhances repulsion performance, as well, giving you optimal shot height and distance. If you’re the kind of player who likes to swing in a consistent tempo but just needs a little boost of power and high ball flight, playing the BERES 09 iron might just be the transformative equipment advantage you’ve been waiting for, and with handsome and refined aesthetic touches, you’ll be proud to play this set for years to come.